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NextArena is a gaming tournament platform that enables gamers to participate in tournaments and join teams. As the Design Lead, I was responsible for developing the platform’s visual identity, creating intuitive user flows, and designing a cohesive application to ensure a seamless user experience.
Creating a bold, dynamic brand rooted in gaming culture to stand out from competitors.
Developing a scalable design system for easy, consistency across the platform.
Simplifying navigation for semi-pro gamers to quickly find a tournament.
Creating a bold, dynamic brand rooted in gaming culture to stand out from competitors.
Developing a scalable design system for easy, consistency across the platform.
Simplifying navigation for semi-pro gamers to quickly find a tournament.
Creating a bold, dynamic brand rooted in gaming culture to stand out from competitors.
Developing a scalable design system for easy, consistency across the platform.
Simplifying navigation for semi-pro gamers to quickly find a tournament.
The process began with competitive analysis to understand the existing market landscape. From there, we moved into logo ideation, exploring concepts through sketches and whiteboarding sessions, followed by refining the final design within specific constraints. To complete the brand identity, we developed examples of brand communication to showcase how the brand would connect with its audience.
Creating a bold, dynamic brand rooted in gaming culture to stand out from competitors.
Developing a scalable design system for easy, consistency across the platform.
Simplifying navigation for semi-pro gamers to quickly find a tournament.
Creating a bold, dynamic brand rooted in gaming culture to stand out from competitors.
Developing a scalable design system for easy, consistency across the platform.
Simplifying navigation for semi-pro gamers to quickly find a tournament.
Creating a bold, dynamic brand rooted in gaming culture to stand out from competitors.
Developing a scalable design system for easy, consistency across the platform.
Simplifying navigation for semi-pro gamers to quickly find a tournament.
I developed a scalable system using Primitives, Semantics, and Tokens to create a seamless bridge between design and development. Primitives defined foundational values like colors and typography, semantics assigned them context-specific meanings, and tokens translated them into code-ready assets. This approach ensured consistency, efficiency, and adaptability across the platform.
Creating a bold, dynamic brand rooted in gaming culture to stand out from competitors.
Developing a scalable design system for easy, consistency across the platform.
Simplifying navigation for semi-pro gamers to quickly find a tournament.
Creating a bold, dynamic brand rooted in gaming culture to stand out from competitors.
Developing a scalable design system for easy, consistency across the platform.
Simplifying navigation for semi-pro gamers to quickly find a tournament.
Creating a bold, dynamic brand rooted in gaming culture to stand out from competitors.
Developing a scalable design system for easy, consistency across the platform.
Simplifying navigation for semi-pro gamers to quickly find a tournament.
We introduced a beta version waitlist on our landing page, featuring a dropdown menu during registration that allowed users to select their personas: Casual Gamer, Competitive Gamer, Professional E-Sports Player, Streamer/Content Creator, Enthusiast, and Other. This approach helped us gather valuable insights into our key user groups and better understand their needs.
The remaining specifics of this project are protected by a
non-disclosure agreement (NDA).
Leading the design process taught me how to make informed, decisive choices that aligned with both user needs and business goals.
Balancing the creation of a scalable design system with the immediate needs of the MVP deepened my understanding of strategic, long-term planning in design.
