Hop On Call
Monovo is a brand inspired by the iconic designs of Massimo Vignelli. Drawing from his work on projects like American Airlines, Knoll, the New York Subway, and Bloomingdale's, I analyzed his use of typography, patterns, and design principles to develop a cohesive branding strategy for a hostel application.
The remaining specifics of this project are protected by a
non-disclosure agreement (NDA).
Monovo was all about taking inspiration from existing ideas and refining them to fit the project’s needs. Good design doesn’t come from scratch—it comes from observing what works, improving on it, and making it your own. In this project, we observed Massimo Vignelli's work and tried to use his style in our designs.
